“
The Apollo 15 watch[edit]
In the 1960s, the company was involved in a rivalry with Omega Watches to beselected as the ‘first watch on the Moon’. In 1971, a Bulova chronograph wascarried on board Apollo 15, the fourth mission to land men on the Moon, bymission commander David Scott. All twelve men who walked on the Moon worestandard Omega Speedmaster watches that had been officially issued by NASA.Those watches are deemed to be government property. Transcripts from theApollo 15 Lunar Surface Journal attest to the fact that during Scott’s secondexcursion on the Moon’s surface, the crystal on his Omega watch had poppedoff.[12] So, during his third lunar walk, he used his backup Bulova watch. TheBulova Chronograph Model
About âThe New York Times Square flagship storeâ
Store Name:| The New York Times Square flagship store —|— Grand Opening Date:| November 19, 2014 Opening Time:| Sunday-Monday from AM 10:00 to AM0:00 Store Location:| 1500 Broadway, New York
External links[edit]
Bulova – WikipediaManufacturer of watches and clocksBulova Watch Company — Type| Subsidiary Industry| Watch and clockmaking Founded| Queens, New York City, United States (1875 (1875)) as the J. BulovaCompany Founder| Joseph Bulova Headquarters| ,United States Area served| Worldwide Key people| Jeffrey Cohen, president John Wille, chief financial officer Products| Watches, clocks and accessories Brands| Accu•Swiss, Accutron, Bulova, Caravelle, Wittnauer Revenue| US$164 million (2013)[1] Parent| Citizen Watch Website| bulova.com Bulova is an American timepiece manufacturing company that was founded in 1875and has been owned by Japanese multinational conglomerate Citizen Watch Co.since 2008. The company makes watches, clocks and accessories, and it is basedin New York City.[2]
References[edit]
1. ^ “Bulova Corporation”. InsideView. InsideView, Inc. Archived from the original on 2013-12-01. Retrieved 1 December 2013. 2. ^ “Contact Us”. Bulova Corporation. Retrieved 13 September 2009. 3. ^ Birth record: Joseph Bulova. Retrieved September 5, 2019 4. ^ a b Kenneth T. Jackson (1995). The Encyclopedia of New York City. The New York Historical Society. Yale University Press. p. 168. 5. ^ Citizen to buy watchmaker Bulova from Loews, Reuters news agency, 4 October 2007, archived from the original on 24 September 2015, retrieved 14 December 2013. 6. ^ Stewart, RW (July 6, 1941), “Imagery For Profit”, The New York Times. 7. ^ WNBT/Bulova test pattern (JPEG), Early television. 8. ^ Arena clock (JPEG), Rireds. 9. ^ Fenway (March 2, 2012). “What season was this clock retired?”. HF Boards. Retrieved December 25, 2013. 10. ^ “History”, About, Bulova. 11. ^ a b c Day, Lance; McNeil, Ian (2013). “Hetzel, Max”. Biographical Dictionary of the History of Technology. Routledge. p. 597. ISBN 1-13465020-5. 12. ^ Roberta, Naas (2015-10-23). “Bulova Chronograph Worn by Astronaut Dave Scott on the Moon Sells for $1.6 Million”. Forbes. Retrieved 2019-07-02. 13. ^ “Astronaut’s watch worn on the moon sells for record $1.6 million | collectSPACE”. collectSPACE.com. Retrieved 2017-02-07. 14. ^ “Bulova Chronograph Flown to moon on Apollo 15”. mybulova.com. Retrieved 2020-07-19. 15. ^ “HOW BULOVA USED A UNIVERSAL GENÈVE TO GET TO THE MOON, AND HOW YOU CAN GET ONE TODAY”. wornandwound.com. Retrieved 2017-02-07. 16. ^ a b “Past and Present: The Retro-Cool Bulova Computron”. wornandwound.com. 2019-08-10. 17. ^ a b “Love It or Hate It: The Bulova Computron is a Collector’s Dream”. thewatchcompany.com. 2020-05-24. 18. ^ “Bulova introduces the most accurate watch in the world, the Precisionist”. Crunch gear. 2010-03-23. Retrieved 2012-07-08. 19. ^ Jack Forster (August 17, 2020). “Introducing The Accutron Spaceview 2020 And Accutron Spaceview DNA (Live Pics & Pricing)”. Hodinkee.
Citizen Watch Company Announces Flagship Store in Times Square, New York City
“It’s an exciting time for Citizen as we open our flagship store in New Yorkand also launch our new BETTER STARTS NOW brand campaign,” said Jeffrey Cohen,President of Citizen Watch Company of America. “Leveraging the strength of ourproprietary Eco-Drive light powered technology where watches never need abattery, Citizen is poised to build on our success and accelerate our growth.””With over 1,300 square feet, the new store will also give Citizen theopportunity to feature our full range of offerings, from watches with ourgroundbreaking Eco- Drive Satellite Wave technology; to our sport enthusiast’sPromaster Series for diving and hiking; to our stylish new collections ofwomen’s watches, set with diamonds. We anticipate that the store will enhanceconsumer appreciation for the brand on a grand scale,” Cohen continued.Citizen has hired New York based architectural firm Mapos LLC, and the openingis planned for November of this year.CITIZEN holds the leading position in the mid-priced watch market in theUnited States, setting itself apart from its competitors with its ecologicallyfriendly Eco-Drive technology. Utilizing the power of light, Citizen Eco-Drivetechnology converts light into stored energy to power a watch for at least sixmonths, even in the dark. Fueled by light. Any light. A watch that never needsa battery.Photo – http://photos.prnewswire.com/prnh/20140507/85649SOURCE Citizen Watch CompanyCitizen Watch Flagship Store Grand OpeningJeffrey Cohen, President of Citizen Watch Company of America explains, “Wecouldn’t be more pleased with the exceptional opportunity this new globalflagship store provides us to communicate directly with our consumers– andboth share our vision of the brand and get their real-time feedback on ourofferings and messaging.”TimepiecesWhether for a watch expert or a novice, the Citizen Watch store is designed tospark consumer interest. Citizen will showcase models from all over the world.It will feature the newly released Satellite Wave F100; the world’s thinnestand fastest light- powered satellite timekeeping watch, Limited Edition modelsand international models from Japan that are not normally sold in the U.S.,alongside a full offering from the brand’s U.S. collections.DisplaysMultiple 360- degree cases allow for shopping from either side of the case andprovide easy movement throughout the store.Interactive display monitors and a Co-Authorship wall featuring prominentbloggers’ interpretations of Citizen product offerings will take the consumerexperience to a new level. Visitors can also sign in on the “Citizens of theWorld” guestbook and create their own digital “Passport” to share withfriends. Call outs on Citizen’s social media will be found on monitorsthroughout the store as well as the dynamic LED canopy on the store front,which will be visible from Broadway and 43rd Street. Interactive displays inthe Citizen Watch store will be ever changing with contests and engagingcontent.Design ElementsShou Sugi Ban (Japanese cedar)Citizen takes pride in its eco-friendly technology, Eco-Drive. Powered by anytype of light, Citizen watches never need a battery. Furthering the brand’sconcern for the environment, Citizen has incorporated Shou Sugi Ban treatedwood elements throughout the store. This technique comes from preserving woodby charring it. The process involves charring the wood, cooling it, cleaningit, and finishing it with a natural oil. This wood is fire retardant and canlast up to 80 years without the use of toxic chemicals.Volume CeilingThe fabric draped layered ceiling is reminiscent of a Japanese silk lanternand not only pays homage to the brand’s Japanese heritage, but also serves asan artistic representation of its proprietary Eco-Drive technology. In Eco-Drive powered watches, light travels through the watch crystal and transparentwatch dial until it reaches the power cell where it is charged. In the storethe light form the ceiling travels through the 3 semi-transparent fabriclayers to illuminate the showcases and displays.LocationTimes Square, New York City, otherwise known as “The Crossroads of the World”is exactly that. About 330,000 visitors daily or 39 million people annuallywalk through the area. Citizen’s flagship retail store is centrally located onthe corner of Broadway and 43rd Street. Citizen intends to attract thosemillions of Times Square consumers with eye-catching watches and displays,advanced technological interactive elements and innovative design. The storehas been created to inspire a real interest in learning more about the CitizenWatch brand.Grand OpeningKelly Clarkson headlined a memorable grand opening celebration of the Citizenflagship store on Wednesday, November 19th. Citizen executives, press andguests toasted to the exciting venture and two 10 year old girls from thenonprofit charity Little Kids Rocks performed original songs with KellyClarkson’s support. To build on Citizen’s long-term commitment to educationalexcellence, the company will donate 10% of the profits from the store’s firstweek of sales to Little Kids Rock. Little Kids Rock provides music educationand instruments to under-served school children. Citizen has also donated aJapanese Cherry Blossom Sunrise Limited Edition Watch for auction onCharityBuzz.com with 100% of the proceeds benefiting Little Kids Rock. To topoff the event Brandon Blackstock, Kelly Clarkson’s husband, made the firstwatch purchase at the new Citizen store.CITIZEN holds the leading position in the mid-priced watch market in theUnited States, setting itself apart from its competitors with its ecologicallyfriendly Eco-Drive technology. Utilizing the power of light, Citizen Eco-Drivetechnology converts light into stored energy to power a watch for at least sixmonths, even in the dark. Powered by light. Any light. A watch that neverneeds a battery.Photo – http://photos.prnewswire.com/prnh/20141120/160017 Photo – http://photos.prnewswire.com/prnh/20141120/160016SOURCE Citizen Watch Company of AmericaCITIZEN’s first North America flagship store to open in Times Square, New YorkCity as a catalyst to expand the CITIZEN Brand globallyNovember 20, Tokyo, Japan – Citizen Watch Co., Ltd. announced the grandopening of the brand’s flagship store in Times Square, New York City onNovember 19, 2014. Located at 1500 Broadway, this is the first CITIZEN Watchflagship store in North America. The 120m2 store will feature a full range ofwatches such as its flagship model “Eco-Drive SATELLITE WAVE F100” powered byEco-Drive, CITIZEN’s proprietary light driven technology.By opening a flagship store at the epicenter of one of the world’s mostprominent destinations, CITIZEN will maximize the brand’s visibility with theover 39 million tourists, travelers, commuters, and local New Yorkers thatwalk through Times Square each year. The store is designed to appeal toamateur and serious watch enthusiasts alike. It will serve as a world-classshowcase for the CITIZEN Watch brand with state-of-the-art interactive andhands-on displays and exclusive offerings, as well as knowledgeable staffmembers who will be well versed in the art and science of creating watchesthat reflect the best of design and CITIZEN’s own technologies.Toshio Tokura, president and CEO of CITIZEN Watch Co. Ltd., commented, “We arepleased to announce the grand opening of this new flagship store at such alocation known as ‘The Crossroad of the World’. We expect that this store willbe the place that enables more consumers to touch our brand and know moreabout our products and stories.”CITIZEN announced its first global brand statement this year, “BETTER STARTSNOW”; the simple belief that, no matter who you are and what you do, it isalways possible to make something better. And now the brand is doing somethingbetter by opening this flagship store. CITIZEN expects this store will help tospread their message to even more people around the world.CITIZEN currently has more than 100 retail stores including flagship store (asof November, 2014) globally. The New York- Times Square flagship store may befollowed in the future by other flagship stores in prominent internationalcities.About “The New York Times Square flagship store”Store Name: The New York Times Square flagship storeGrand Opening Date: November 19, 2014Opening Time: Sunday-Monday from AM 10:00 to AM0:00Store Location: 1500 Broadway, New YorkTimepieces:The store handles a full range of watches featuring the newly released Eco-Drive SATELLITE WAVE F100, well accepted international models from Japanalongside a full offering from the brand’s U.S. collections.Displays/Store designInteractive tablet displays enable visitors to watch brand movies, explorethe features and benefits of key new watch models or set their watches byfollowing along with interactive setting instructions.A Co-Authorship display which will be curated quarterly by a rotating groupof prominent bloggers will put CITIZEN’s watches directly into the hands ofconsumer. Through photography, props and video content the bloggers will showhow well Citizen watches integrate into a person’s lifestyle.A digital guest book is available for visitors to sign up to receivenewsletters from CITIZEN.Japanese cultures is integrated into the store design in such elements suchas Japanese wood elements called Shou Sugi Ban*1 and a volume ceiling*2 thatlooks like Japanese silk lantern.*1. Shou Sugi Ban is the wood element made by technique for preserving wood by charring it. The process involves charring the wood, cooling it, cleaning it, and finishing it with a natural oil. This wood is fire retardant and can last up to 80 years without the use of toxic chemicals.*2. Volume Ceiling placed at the store is reminiscent of a Japanese silk lantern and not only pays homage to the brand’s Japanese heritage, but also serves as an artistic representation of Eco-Drive, Light travels through the watch crystal and transparent watch dial until it reaches the power cell where it is charged.3 Standout Features of Citizen Watch Co.’s New York Flagship BoutiqueCitizen Watch Company of America has opened its first dedicated retail conceptstore in North America. The Japanese brand’s global flagship boutique, whichopened its doors to the public on November 20, is located at 1500 Broadway, inNew York City’s Times Square, and features a full range of Citizen watches anda number of innovative touches. Here are three aspects we found interesting.1. You’ll find Citizen watches here that you won’t find anywhere else in theU.S.A. The new 1,300-square-foot store is designed to appeal to both casualand serious watch lovers, carrying a wide range of Citizen watches, in allprice points, for men and ladies — including this year’s buzzed-about newrelease, the Citizen Satellite Wave F100, the world’s thinnest and fastestlight-powered satellite timekeeping watch; the full range of solar-poweredCitizen Eco-Drive watches; the DRIVE from Citizen Eco-Drive collection; thehigh-end Citizen Signature line; and numerous limited editions. Most notablyfor collectors, the store will feature international Citizen watch models notnormally sold in the United States, such as the luxurious, cult-favoriteCitizen Campanola collection. The New York flagship store will be the onlyretailer in the U.S. that will carry these internationally popular timepieces,and some boutique-exclusive models are likely to follow.2. The design and décor of the boutique has a distinct Japanese influence.Citizen considers itself an environmentally friendly watch company, citing asevidence its trademark “Eco-Drive” technology, which uses sunlight (any typeof light, really) to power many of its watches’ movements and thus ensuresthey don’t need frequent battery changes as do standard quartz watches.Citizen also takes pride in its history as one of the very few internationallyknown Japanese watchmakers. These points of pride have made their way into thedesign of the new boutique. The wood used in the interior walls is Shou SugiBan, a Japanese cedar that has been treated in a process that involvescharring wood, cooling it, cleansing it, and finishing it with a natural oil.The process uses no toxic chemicals, preserves the wood for up to 80 years andmakes it fire-retardant. In addition, the layered, fabric-draped ceiling notonly evokes the look of a Japanese silk lantern, but also serves as a visualtribute to Citizen’s Eco-Drive system: the three semi-transparent layersthrough which natural light travels to illuminate the store’s interior isreminiscent of the crystal and transparent watch dial through which lighttravels to charge a watch’s power cell.3. Located at the “Crossroads of the World,” the boutique welcomes a trulyinternational clientele. The Times Square area hosts about 330,000 visitorsdaily, or more than 39 million annually; thus, the new Citizen store’s primelocation — at the bustling, centrally located corner of Broadway and 43rdStreet, relatively distant from the uptown Madison Avenue digs of many of theSwiss watch companies’ branded boutiques — has been built with the goal ofattracting, and engaging, these hordes of potential customers from around theglobe. Citizen Watch Co. has incorporated eye-catching displays andinteractive technology in both the interior and exterior, including a largeLED canopy at the front of the store that will be visible from Broadway and43rd, along with interactive display monitors on the walls that visitors canuse to learn more about the products; sign the virtual “Citizens of the World”guestbook and create their own digital “Passports”; and watch videos ofprominent guest bloggers offer their takes on various Citizen watches.“We couldn’t be more pleased with the exceptional opportunity this new globalflagship store provides us to communicate directly with our consumers,” saysJeffrey Cohen, president of Citizen Watch Company of America, who hosted theNovember 20 ribbon-cutting ceremony along with Grammy winning singer andCitizen brand ambassador Kelly Clarkson, “and [to] both share our vision ofthe brand and get their real-time feedback on our offerings and messaging.”Citizen Watch Co.of America president Jeffrey Cohen (right) with KellyClarksonBulova – WikipediaManufacturer of watches and clocksBulova Watch Company — Type| Subsidiary Industry| Watch and clockmaking Founded| Queens, New York City, United States (1875 (1875)) as the J. BulovaCompany Founder| Joseph Bulova Headquarters| ,United States Area served| Worldwide Key people| Jeffrey Cohen, president John Wille, chief financial officer Products| Watches, clocks and accessories Brands| Accu•Swiss, Accutron, Bulova, Caravelle, Wittnauer Revenue| US$164 million (2013)[1] Parent| Citizen Watch Website| bulova.com Bulova is an American timepiece manufacturing company that was founded in 1875and has been owned by Japanese multinational conglomerate Citizen Watch Co.since 2008. The company makes watches, clocks and accessories, and it is basedin New York City.[2]
21st century[edit]
On January 10, 2008, Citizen bought the Bulova Watch Company for $250 million.Currently Bulova designs, manufactures, and markets several different brands,including: the signature “Bulova”, the stylish “Caravelle” (formerly”Caravelle New York”), the dressy/formal Swiss-made “Wittnauer Swiss”, and the”Marine Star”. In 2014 Bulova ceased the sale of watches under the “Accutron”and “Accutron by Bulova” brand, eliminating some Accutron models and subsumingothers under the “Bulova” brand.In 2010, Bulova introduced the Precisionist, a new type of quartz watch with ahigher frequency crystal (262144 Hz, eight times the industry standard 32768Hz) which is claimed to be accurate to ±10 seconds per year (0.32 ppm) and hasa smooth sweeping seconds hand like automatic watches rather than the typicalquartz watch seconds hand that jumps each second.[18]From 2012 to 2015, Bulova produced a line of Swiss-Made watches known asAccu•Swiss, which took the place of the previously discontinued Accutron line.Accu•Swiss itself was discontinued in 2015 at the direction of Citizen.In 2019, Bulova reissued the Computron brand, preserving the size andappearance of the originals, but updating the internal electronics. The newComputrons were made available in chrome, gold, and black, the first twocolors being what had been used for the originals.[16][17]In 2020, Bulova relaunched the Accutron brand.[19]
Advertising milestones[edit]
December 1942 ad for Bulova watches from Canada.Women working in the pinion department of Bulova Watch circa 1937.Bulova became a renowned watch company in 1923. Bulova produced the firstadvertisement broadcast on radio in 1926, announcing the first beep ofhistory: ‘At the tone, it’s eight o’clock, Bulova Watch Time’, an announcementheard by millions of Americans. In 1927, Charles A. Lindbergh became the firstsolo pilot to cross the Atlantic nonstop. His crossing earned him a BulovaWatch and a check for $1000, and it became an emblem for the brand thatcreated the model “Lone Eagle” in his likeness. Bulova claims to have been thefirst manufacturer to offer electric clocks beginning in 1931, but the WarrenTelechron Company began selling electric clocks in 1912, 19 years prior toBulova. In the 1930s and 1940s, the brand was a huge success with itsrectangular plated watches whose case was strongly curved to better fit thecurve of the wrist.Bulova produced the world’s first television advertisement, on July 1, 1941(the first day that commercial advertising was permitted on television),before a baseball game between the Brooklyn Dodgers and Philadelphia Philliesover New York station WNBT (now WNBC). The announcement, for which the companypaid anywhere from $4.00 (equivalent to $70 in 2020)[citation needed] to $9.00(equivalent to $158 in 2020),[citation needed] displayed a WNBT test cardmodified to look like a clock with the hands showing the time. The Bulovalogo, with the phrase “Bulova Time”, was shown in the lower right-handquadrant of the test pattern while the second hand swept around the dial forone minute.[6][7]In the 1940s, Bulova made a few examples of their complex four sided, five-dial per side “sports timer” analog game clock[8] for use in NHL pro icehockey games and for the nascent NBA pro basketball league of that time. Theywere put in indoor sports arenas such as Boston Garden, Chicago Stadium andthe Detroit Olympia. The last example was taken out of service in Chicago in1976, all replaced by digital-display game timepieces.[9]In 1945, Arde Bulova, chairman of the board, founded the Joseph Bulova Schoolof Watchmaking to provide training for disabled veterans after the SecondWorld War. The school later became a full-fledged rehabilitation facility, anadvocate for disabled people nationwide, and one of the founders of wheelchairsports in the United States. The school closed in 1993.In 1967, Bulova bought the Manufacture des Montres Universal Perret Frères SAat Geneva and sold it in December 1977. The factory in Biel was closed in1983.”