Rolex took nine of the ten most-mentioned models, and the Datejust 41 126334 was the most mentioned at 23. Dealers were cutting, with about 27 explicit price-drop posts as stock was cleared ahead of the weekend.
Covers 24 hours through October 10, 2026.
The short version: If you are buying, dealers are dropping asks going into the weekend, so it is worth offering under ask on anything sitting. If you are selling a Rolex Datejust or GMT-Master, expect plenty of competing listings.
Rolex Datejust and GMT-Master references lead the board
The Datejust 41 126334 topped the list with 23 mentions. The GMT-Master II Batgirl 126710BLNR and the GMT-Master 16710 Pepsi were next at 16 each, followed by the Datejust two-tone 16233 at 14 and the Submariner 14060 at 13.
Datejusts are the bulk of the volume. The 126334, 16233, 126300 (12) and 116233 (11) add up to 60 mentions between them. The Submariner 16610 also got 12, and the Sky-Dweller 336934 got 11. The Audemars Piguet Royal Oak Chronograph 26240, at 9 mentions, was the only non-Rolex in the top ten.
By brand, Rolex had 156 mentions, well clear of Omega at 62 and Tudor at 41. Audemars Piguet and Panerai were level at 25, with H. Moser at 21 and Vacheron Constantin and Grand Seiko at 19 each.
| Model | Brand | Mentions | Change |
|---|---|---|---|
| Datejust 41 126334 | Rolex | 23 | – |
| GMT-Master II Batgirl 126710BLNR | Rolex | 16 | – |
| GMT-Master 16710 Pepsi | Rolex | 16 | – |
| Datejust two-tone 16233 | Rolex | 14 | – |
| Submariner 14060 | Rolex | 13 | – |
| Datejust 126300 | Rolex | 12 | – |
| Submariner 16610 | Rolex | 12 | – |
| Sky-Dweller 336934 | Rolex | 11 | – |
Dealers cut prices as the weekend approaches
About 27 explicit price-drop posts appeared as dealers cleared inventory ahead of the weekend. That is where buyers have room to negotiate, especially on the common Datejust and Submariner references that are listed everywhere.
The overall median ask was $13,550 across 505 priced listings, with the middle half running from $5,650 to $23,000. Two 126710BLRO Pepsi posts were already marked SOLD, so clean examples of that reference are still clearing.
More than 30 dealer sourcing posts sat alongside the buyer requests, and about 162 posts mentioned trade terms, mostly dealer boilerplate. Treat the trade talk as a standing offer from dealers rather than a signal of fresh appetite.
What buyers are asking for
The wanted list leans Rolex: a Datejust with the new-dial jubilee in green, a brand new 226659, a 2024 complete 126710BLNR, and a Daytona 116518LN with a Tiffany dial. Anyone holding a complete BLNR has a ready buyer on the board.
Grand Seiko accounted for three of the ten requests: the SBGN003, SBGJ203 and the SBGE257 GMT. The rest were the Tudor 79030N, an Omega NTTD on mesh and the IWC Big Pilot Perpetual IW502617.
Notable listings at the top of the market
The F.P. Journe Chronometre Bleu in tantalum was listed at $208,000, full set and mint. A Jacob & Co Casino Tourbillon in 18k rose gold, 1-of-101, was asking $179,900.
A BNIB Patek Philippe Alarm Travel Time 5520RG-001 was listed at $144,900. The Audemars Piguet Royal Oak Offshore Arnold Schwarzenegger 26007BA in yellow gold, 1-of-400, was asking $38,900.
Rolex mentions outnumber everything else by a wide margin, and dealers are the ones discounting. The leverage sits with buyers on common references, while the complete 126710BLNR is the one on the wanted list that sellers can hold out on.
How we read the market: figures come from for-sale and wanted-to-buy posts in the buy and sell groups we follow during the period shown. Medians use posts with a stated price or budget, and the same watch can appear in more than one group. This is a read on the market, not an appraisal, price quote or financial advice.
Photo by Millenary Watches on Unsplash.
