Rolex asks are tightest on the Starbucks (126610LV), where the middle half of nine full set listings sits between $14,800 and $15,150. The Batgirl (126710BLNR) is the opposite, with asks from $13,750 to $19,000 depending on year and set. The Datejust 41 126334 led all models in mentions with 23.
Covers 24 hours through October 13, 2026.
The short version: On the Batgirl, the AP Offshore 26470ST and the Tudor Black Bay Chrono, check the set and the dial before comparing asks. The spread inside each reference is wider than the spread between sellers of the same configuration.
Rolex asking prices: Starbucks tight, Batgirl wide
Asks bunch up where the stock is uniform. The Starbucks (126610LV) has nine posts, all full set, with the middle half of asks between $14,800 and $15,150 around a $15,000 median. The Sprite (126720VTNR) is nearly as even, at $16,000 to $17,150 around $16,500.
The Batgirl is looser. Sixteen posts put the median ask at $18,150, but the range runs from a 2022 full set at $13,750 to an August 2026 watch & card at $19,000. That is a $5,250 spread, and sellers near the top are reaching while the low end is where a buyer has room.
The Submariner Date 126610LN is the most posted row at 26, with a median of $13,300 and a tight $13,200 to $13,700 middle band. The outliers are condition: $11,500 for a watch only at the low end, $15,000 for a BNIB at the high end.
The Submariner No-Date 124060 has a $12,850 median, but BNIB examples alone run from $11,000 for a 2026 piece to $13,500. The Datejust 41 126334 has a $13,750 median with a wide upper end, from $11,500 for a watch & card to $17,800 for a 2026 full set.
| Model | Median ask | Ask range | Listings | Full set |
|---|---|---|---|---|
| Rolex Submariner Date 126610LN | $13,300 | $13,200 to $13,700 | 26 | mixed full set / watch & card |
| Rolex Datejust 41 126334 | $13,750 | $13,400 to $14,750 | 19 | mixed, about half full set |
| Rolex GMT-Master II “Batgirl” 126710BLNR | $18,150 | $16,800 to $18,495 | 16 | mixed |
| Audemars Piguet Royal Oak Offshore 26470ST | $19,000 | $16,800 to $21,050 | 12 | mixed: naked 15750-17000 vs full set 21000-21500 |
| Rolex GMT-Master II “Sprite” 126720VTNR | $16,500 | $16,000 to $17,150 | 11 | mixed |
| Rolex Submariner No-Date 124060 | $12,850 | $12,075 to $13,200 | 10 | mostly full/complete set |
| Rolex Submariner Date () “Starbucks” 126610LV | $15,000 | $14,800 to $15,150 | 9 | all full/complete set |
| Rolex GMT-Master II () “Pepsi” 126710BLRO | $23,500 | $23,000 to $23,500 | 9 | all full set / box & papers |
| Rolex Day-Date 40 228235 | $53,750 | $52,200 to $55,450 | 8 | mostly watch & card |
| Tudor Black Bay Chrono 79360N | $8,700 | $5,300 to $8,800 | 8 | unused/complete |
| Audemars Piguet Royal Oak Offshore 26420SO | $33,749 | $33,625 to $34,950 | 7 | mostly complete / all complete sets |
| Rolex Datejust 31 278274 | $12,200 | $11,825 to $12,675 | 7 | all full set |
AP Offshore, Tudor Black Bay Chrono and Day-Date asks: set and dial decide the price
The Audemars Piguet Royal Oak Offshore 26470ST has 12 posts and a $19,000 median, but that midpoint hides two markets. Naked examples ask $15,750 to $17,000, while full sets ask $21,000 to $21,500. A buyer paying the median is overpaying for a watch only and getting a discount on a full set.
The Offshore 26420SO is cleaner. Seven posts, mostly complete sets, with the middle half at $33,625 to $34,950. Asks run from $30,500 for a 2024 to $35,995 for a 2023.
The Tudor Black Bay Chrono 79360N splits by dial. White chrono examples ask $4,750 to $5,300, and pink/flamingo examples ask $8,700 to $8,850. The $8,700 median on eight posts says nothing useful about the white dial.
The Rolex Day-Date 40 228235 has a $53,750 median across eight posts, mostly watch & card. The low is $44,000 for a 2019 and the high is $58,250 for a 2026 full set. The Pepsi (126710BLRO) clusters at $23,500 on nine full set posts, but one watch listed repeatedly holds that cluster in place. Asks run from $16,000 for a 2022 to $25,500 for a 2024.
Notable listings at the top of the market
The Audemars Piguet Kaws 26656TI (250-piece) is up at $305,000. An F.P. Journe Octa Lune is asking $228,900, and an Audemars Piguet Flying Tourbillon 26730ST from 2025 is at $218,000.
Further down, an H. Moser Streamliner Skeleton 6814-1200 is BNIB, 09/2026, at $82,000. An Audemars Piguet Royal Oak 15551ST, BNIB 2026, asks $57,500, and a new/unworn Breguet Tradition Chronograph 7077BR/G1/9XV asks $51,550. A 2022 Pepsi full set is at $23,500.
What buyers are chasing in Rolex sport and Day-Date
Rolex drew 332 brand mentions against 69 for Omega, 64 for Tudor and 60 for Audemars Piguet. That puts Rolex at nearly five times Omega. Breitling follows with 42, then Vacheron Constantin at 36 and Cartier at 33.
The Datejust 41 126334 led the models with 23 mentions, ahead of the Submariner Date 126610LN at 21. The Batgirl and the Submariner No-Date 124060 tied at 15, and the Sprite and Starbucks tied at 13. Four GMT-Master II references made the top 10, and the GMT lane is still about 95 percent Rolex.
Wanted posts lean Rolex. Day-Date 36 references appear three times (128238 green, 228238 black baguette / green, 228348), and the Oyster Perpetual 41 shows up as both the 134300 blue and the 124300. Buyers are also after the Submariner 124060, the Pepsi, the Sprite, the Explorer II 226570 and the Datejust 31 MOP 278273. Off the Rolex list, requests include an Omega Seamaster 212.30.41.20.03.001 and a Tudor 1926 M79683-0002.
About 15 SOLD markers and 39 dealer-sourcing posts point to demand that is moving. Price-drop and ‘cheapest’ framing was everywhere, and it reads as ordinary weekday deal velocity rather than distress. Heavy 2026-dated new-release flipping inventory, with BNIB and unworn as standard listing copy, is the main supply behind the Rolex numbers.
A median ask is only useful when the set and the dial match. On the Offshore 26470ST and the Black Bay Chrono, the same reference sits in two separate price tiers.
How we read the market: figures come from for-sale and wanted-to-buy posts in the buy and sell groups we follow during the period shown. Medians use posts with a stated price or budget, and the same watch can appear in more than one group. This is a read on the market, not an appraisal, price quote or financial advice.
