The Datejust 41 126334 is the most-listed reference, with 19 priced listings at a $14,800 median ask. Asks on the Sky-Dweller 326934, the Sprite and the Speedmaster Hesalite are bunched within a few hundred dollars, while the Daytona 126503 and Datejust 36 126233 carry the widest spreads.
Covers 24 hours through October 15, 2026.
The short version: Where asks are bunched, expect little room from sellers. Where the middle half of asks is wide, as on the Daytona 126503 and Datejust 36 126233, the cheaper listings set the real price.
Rolex asks: where sellers are bunched and where they spread
The Datejust 41 126334 leads with 19 priced listings, a $14,800 median ask and a middle half of $13,999 to $15,500. The Datejust 36 126234 follows at 15 listings and a $14,000 median. The Datejust 31 278274 matches the 126334 median at $14,800, with the top of its range capped at $14,900.
Tightest asks are on the Sky-Dweller 326934 ($19,700 to $19,950 across seven listings), the Sprite (126720VTNR, $15,750 to $16,000) and the Omega Speedmaster Moonwatch Hesalite 310.30.42.50.01.001 (nine complete-set listings at $6,000 to $6,200). Sellers on those agree on a number, so expect little movement under ask.
The widest spreads are the Daytona 126503 ($22,000 to $25,250, median $23,999) and the Datejust 36 126233 ($14,750 to $18,000, median $15,000). On the 126233 the median sits near the bottom of the range, so most sellers are around $15,000 and a few are reaching well above it. The Datejust 31 278273 is also loose, at $18,050 to $20,750.
The Bruce Wayne (126710GRNR) sits at a $20,300 median across eight complete and full set listings. The Air-King 126900 is bunched at $9,013 to $9,575, though its sets range from card only to full AD set, so compare like with like.
| Model | Median ask | Ask range | Listings | Full set |
|---|---|---|---|---|
| Rolex Datejust 41 126334 | $14,800 | $13,999 to $15,500 | 19 | Mixed full set / watch & card |
| Rolex Datejust 36 126234 | $14,000 | $13,850 to $15,500 | 15 | Complete set / watch & card |
| Rolex Cosmograph Daytona 126503 | $23,999 | $22,000 to $25,250 | 11 | Mixed full/complete to watch-only |
| Rolex Datejust 31 278274 | $14,800 | $13,000 to $14,900 | 10 | Complete set |
| Omega Speedmaster Moonwatch Hesalite 310.30.42.50.01.001 | $6,200 | $6,000 to $6,200 | 9 | Complete set |
| Rolex Deepsea 136660 | $14,000 | $13,963 to $15,625 | 8 | Complete/full set to watch & card |
| Rolex GMT-Master II “Bruce Wayne” 126710GRNR | $20,300 | $19,150 to $20,600 | 8 | Complete/full set |
| Rolex Datejust 31 278273 | $19,700 | $18,050 to $20,750 | 8 | Complete set |
| Rolex Air-King 126900 | $9,425 | $9,013 to $9,575 | 8 | Card to full AD set |
| Rolex Sky-Dweller 326934 | $19,900 | $19,700 to $19,950 | 7 | Box & papers to watch & card |
| Rolex GMT-Master II “Sprite” 126720VTNR | $16,000 | $15,750 to $16,000 | 7 | Full/complete set |
| Rolex Datejust 36 126233 | $15,000 | $14,750 to $18,000 | 7 | Complete box & papers / complete set / watch + card |
Notable listings: a $15,000 Daytona 126503 and a Day-Date 40 228238
A Daytona 126503 is listed at $15,000. Every other 126503 ask runs $22,000 to $25,500, so treat it as an outlier and not as where the reference trades.
A Day-Date 40 228238 is listed at $15,900, described as new old stock, against $39,800 to $62,000 for the rest of its listings. Day-Date supply is deep at the high end, with 20 priced listings across 228238, 228235, 218235 and 18238.
What buyers are chasing
Rolex has 311 brand mentions against 63 for Omega, 37 for Tudor, 34 for Cartier, 30 each for Audemars Piguet and Vacheron Constantin, and 21 for Patek Philippe. By model, the Datejust 41 126334 has 21 mentions. The Daytona 126503, Datejust 36 126234 and Day-Date 40 228238 sit level at 12 each, then the Air-King 126900 at 10.
Wanted posts skew to current-year Rolex: an Air-King 126900 with black dial, 2026, box and papers; a brand new Deepsea 136660 from 2026; a white Daytona 126503, 2026; and a white jubilee Sky-Dweller 336933, 2026. Others want a black stick Day-Date 40 228238, a two-tone light dial Datejust 36 in full set, a Submariner in any configuration, and a Patek 5085/1A.
Budgets are rarely stated. The one stated budget is about $60,500 each for two Day-Date 40 228235s, above the $54,500 median ask.
Pricing and payment signals
Across 820 priced listings the median ask is $15,000, with a middle half of $6,988 to $28,125. Three listings carry reduced-price tags with no earlier price shown: a Daytona 6263 at $129,500, a Royal Oak Offshore Diver 15707CE at $26,500 and a Royal Oak Offshore Chronograph 26320ST at $34,800.
Trades come up in 167 listings, mostly as a standard dealer line, and payment terms lean heavily to wire first. About eight sold markers appeared in the window.
The Speedmaster Hesalite is the one non-Rolex row in the table, and its asks are among the most uniform of the group. A seller who prices outside a band this narrow, in either direction, is the one who will stand out.
How we read the market: figures come from for-sale and wanted-to-buy posts in the buy and sell groups we follow during the period shown. Medians use posts with a stated price or budget, and the same watch can appear in more than one group. This is a read on the market, not an appraisal, price quote or financial advice.
Photo by Jadon Johnson on Unsplash.
