Watch Market Report: Daytona Asks Wide, Submariner Tight

Rolex dominates today’s table, and the Daytona rows show the least agreement on price. The 116500LN’s 25th to 75th percentile asks run from $26,100 to $32,500. The Starbucks Submariner’s 25th to 75th percentile asks run from $14,000 to $15,000.

Covers 24 hours through October 22, 2026.

The short version: Submariner and Bruce Wayne asks are tight enough to price from the screen. On Daytonas, expect a wide spread and negotiate from the low end.

Rolex asks by reference: Daytona wide, Submariner tight

The Daytona rows show the widest asks. The 116500LN’s 25th to 75th percentile asks run $26,100 to $32,500 with a median of $31,500, 8/12 full set. The 126500LN’s 25th to 75th percentile asks run $29,000 to $36,450 with a median of $29,300. One listing at $36,450 sets that top end.

The Submariners are the opposite. The Starbucks (126610LV) has 25th to 75th percentile asks of $14,000 to $15,000, median $14,400, 11/13 full set. The 126610LN has $13,250 to $14,850, median $13,375, 9/10 full set.

The Bruce Wayne (126710GRNR) is also tight: $19,475 to $21,000 from the 25th to 75th percentile, median $19,650, 12 listings. The Batgirl (126710BLNR) is looser at $16,500 to $19,424, median $17,650, ~half full set. The Pepsi (126710BLRO) has a median ask of $22,595. One Pepsi was marked sold at $20,300, 10 percent under that median.

Datejust has the most listings on the table. The 126334 shows 24 at a median of $15,404, 22/24 full set. Cross-posted duplicates count separately, so some of those 24 are one watch listed more than once. The 126300 shows 18 at $10,550, 14/18 full set. The 126333 shows 12 at $18,025, 10/12 full set.

ModelMedian askAsk rangeListingsFull set
Rolex Datejust 126334$15,404$14,249 to $17,4252422/24 full set
Rolex Datejust 126300$10,550$9,250 to $11,8001814/18 full set
Rolex GMT-Master II “Batgirl” 126710BLNR$17,650$16,500 to $19,42418~half full set
Rolex Submariner “Starbucks” 126610LV$14,400$14,000 to $15,0001311/13 full set
Rolex Cosmograph Daytona 116500LN$31,500$26,100 to $32,500128/12 full set
Rolex Datejust 126333$18,025$15,950 to $19,3121210/12 full set
Rolex GMT-Master II “Bruce Wayne” 126710GRNR$19,650$19,475 to $21,00012~half full set
Rolex GMT-Master II “Pepsi” 126710BLRO$22,595$22,000 to $24,00011~half full set
Rolex Submariner 126610LN$13,375$13,250 to $14,850109/10 full set
Rolex GMT-Master II 126713GRNR$21,600$21,050 to $22,27510~half full set
Rolex Cosmograph Daytona 126500LN$29,300$29,000 to $36,45096/9 full set
Rolex Cosmograph Daytona 126503$24,200$24,000 to $26,45098/9 full set
Rolex asks by reference, median and 25th to 75th percentile, with full set mix

Notable listings at the high end

The Richard Mille RM11-03 is asking $285,000, full set. The Audemars Piguet Royal Oak Flying Tourbillon (26730ST.OO.1320ST.01) is at $167,900, full set.

The Rolex Daytona 126506 (Platona) asks $125,000, full set. A vintage Daytona 6263 is marked reduced at $129,500.

Also listed: an Audemars Piguet Royal Oak Chronograph in rose gold (26240OR.OO.1320OR.05) at $122,000 full set, and a Patek Philippe Nautilus 5990/1A at $114,800 full set.

What buyers are chasing: Datejust, GMT-Master, Speedmaster wants

Datejust leads model mentions with 123. GMT-Master has 100, Daytona 71 and Submariner 66. The Royal Oak is the first non-Rolex model at 45. Rolex has 225 brand mentions against 42 for Omega and 37 for Audemars Piguet.

Wanted-to-buy posts lean Speedmaster: a white dial from 2026 (complete) and an alligator strap. Other wants are the Hydroconquest in 42mm and 39mm, and a Patek Philippe 5164G blue (complete, new). Omega’s Speedmaster has 21 mentions at rank 10.

There are 15 true WTB posts covering 9 distinct wants. Only one states a budget: $275 for a Rolex presentation box.

Market signals: price cuts and trade offers

Price-cut mentions total 25, or 19 distinct once cross-posts are removed. There are 27 sold posts.

57 posts mention openness to trades, mostly dealer boilerplate. Treat that count as noise.

How we read the market: figures come from for-sale and wanted-to-buy posts in the buy and sell groups we follow during the period shown. Medians use posts with a stated price or budget, and the same watch can appear in more than one group. This is a read on the market, not an appraisal, price quote or financial advice.

Photo by Ern Gan on Unsplash.