Watch Market Report: Datejust Depth, Pepsi Premium

The Datejust 126334 has 22 listings at a $14,900 median, and the 126333 has 19 at $15,250. Among Rolex GMT-Master II references, the Pepsi (126710BLRO) asks $27,100 against $18,200 for the Batgirl (126710BLNR). Tudor Black Bay GMT asks sit under the one stated budget that covers it.

Covers 24 hours through October 24, 2026.

The short version: Datejust asks are tight enough that $14,450 to $16,350 is the working range on the 126334. Treat the repeated Patek and AP prices as single watches, not as depth.

Rolex Datejust and GMT-Master II asking prices

The Datejust 126334 is the deepest row: 22 listings, $14,900 median, 15 of 22 full set. The middle half of asks runs $14,450 to $16,350. The Datejust 126333 follows with 19 listings at $15,250, quartiles $14,695 and $16,495, mixed set status.

Datejust also led model mentions with 98. GMT-Master was next with 83.

On the GMT side, the Batgirl (126710BLNR) has 9 listings at $18,200, about half full set. Its quartiles are $16,250 and $18,900. The Pepsi (126710BLRO) has 7 listings, all full set, at $27,100. That is 49 percent over the Batgirl, with a tight $25,800 to $27,500 range.

The Bruce Wayne (126710GRNR) sits at $19,425 across 6 listings, 4 of 6 full set. Its quartiles do not overlap the Batgirl’s.

The Daytona 126508 shows 7 listings at an $82,000 median, about half full set. The 25th percentile is $59,999. That is a wide range for one reference, so check which pieces are actually comparable.

ModelMedian askAsk rangeListingsFull set
Rolex Datejust 126334$14,900$14,450 to $16,3502215/22 full set
Rolex Datejust 126333$15,250$14,695 to $16,49519mixed
Rolex GMT-Master II “Batgirl” 126710BLNR$18,200$16,250 to $18,9009about half full set
Rolex GMT-Master II “Pepsi” 126710BLRO$27,100$25,800 to $27,5007full set
Rolex GMT-Master II “Bruce Wayne” 126710GRNR$19,425$19,062 to $20,65064/6 full set
Rolex Cosmograph Daytona 126508$82,000$59,999 to $82,0007about half full set
Tudor Black Bay Chronograph 79360N$5,125$5,000 to $5,2508full set
Tudor Black Bay GMT 79830RB$3,449$3,385 to $3,4747full set
Patek Philippe Cubitus 7128/1R$183,000$183,0004full set
Patek Philippe Aquanaut 5168G$188,000$188,0003full set
Patek Philippe Nautilus 5990/1A$150,500$150,5003full set
Audemars Piguet Royal Oak Offshore 26674CD$440,000$440,0003full set
Median ask, middle-half range and set mix by reference.

Tudor Black Bay prices and what buyers want

The Black Bay GMT 79830RB has 7 listings, all full set, at a $3,449 median. The range is $3,385 to $3,474. One of the two posted WTB budgets is under $3,500 for a Black Bay GMT, 54, 58 or Pelagos. The median ask of $3,449 is under that ceiling.

The Black Bay Chronograph 79360N has 8 listings, full set, at $5,125. The 5-link bracelet asks $5,250 and the 3-link asks $5,000.

The other posted budget is $5,800 for one or two complete Omega or Tudor sets. Of 14 true WTB posts, those are the only two with a number. The rest want a Daytona 126503 white BNIB, a Submariner 116618LN, a Yacht-Master 226627 and a Grand Seiko SLGC009 unworn complete, with no price attached.

Black Bay is the top Tudor model with 28 mentions. Tudor has 26 brand mentions, behind Rolex at 197 and Omega at 49.

Patek, Audemars Piguet and Day-Date top-end listings

The Audemars Piguet Royal Oak Offshore 26674CD shows 3 listings at $440,000, full set. It is one watch cross-posted. The Patek Philippe Aquanaut 5168G, a Tiffany-stamped white-gold piece, shows 3 listings at $188,000, full set.

The Patek Cubitus 7128/1R shows 4 listings at $183,000 and the Nautilus 5990/1A shows 3 at $150,500. Identical prices usually mean one watch listed repeatedly. Count them as one each.

The Rolex Day-Date 228398TBR is asking $124,500. Day-Date has 36 model mentions.

Discounting and trade appetite

Price-cut language appears in 13 mentions, 11 distinct once cross-posts are removed. Not much, given 1,015 posts scanned.

87 posts mention openness to trades, mostly dealer boilerplate. 16 posts reported a sale.

Rolex accounts for 197 brand mentions, and the two deepest price rows are both Datejusts. At $150k and up, the listings are mostly the same few watches repeated.

How we read the market: figures come from for-sale and wanted-to-buy posts in the buy and sell groups we follow during the period shown. Medians use posts with a stated price or budget, and the same watch can appear in more than one group. This is a read on the market, not an appraisal, price quote or financial advice.

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